Creativity is allowing yourself to make mistakes. Art is knowing which ones to keep.
I'm a designer, a thinker, and an art lover.
Over the past decade, I have dedicated myself to perfecting my art and design skills. I studied fine arts in Bogota, Colombia and Madrid, Spain, and after a few years of classic studies, I became curious about the intersection of art and technology. This curiosity brought me to San Diego, California to study digital media design, and then to Washington, DC to study graphic design.
I create and evolve brands. I work with clients to understand their business environment, and bring creative and effective solutions to the table that translate into powerful brands.
My design takes into consideration both concept and user perception. I make decisions based on iterations that expose weakness and strength. The result is a powerful and intuitive product.
I enjoy bringing visual order to complex projects. I research and analyze content, separating it from its original form. This allows me to create a visual hierarchy that best addresses the concept.
Jairo really took full ownership of our project. He turned his work around on tight and frequent timeframes, and even brought in additional help with new capabilities where needed. He's very collaborative, striking the right balance between guiding us to best practices and incorporating our feedback into his designs. The result was a well-received set of marketing collateral that clearly and aesthetically communicated our value proposition.